Brea, California — The objects people reach for every morning, set on the table for friends, and keep close at home rarely need to be loud. They need to work beautifully. Liown Capital is excited to welcome Willow & Everett, a modern home and kitchen brand built around that belief.
The acquisition transfers the Willow & Everett trademark, domestic and international registrations, associated goodwill, and the related business interests to Liown Capital. The assignment was completed on May 30, 2025, and recorded on June 30, 2025.
Willow & Everett has developed a distinctive collection of modern kitchenware and home-entertaining essentials. Its stainless-steel and glass products bring together considered form, useful function, and an understated visual language suited to contemporary homes.
Designed around daily rituals
Coffee before the day begins. Cooking without unnecessary complication. A table prepared for people who matter. Willow & Everett has earned its place in these moments by making familiar tools feel more deliberate and enjoyable to use.
Liown Capital plans to build from that foundation with a measured approach to product, presentation, and customer experience. The objective is not to make the brand louder, but to make its point of view clearer and its best qualities more consistent across every interaction.
Preserving what makes the brand distinct
Willow & Everett brings a design-led sensibility to Liown Capital’s portfolio and strengthens the company’s presence in home and kitchen. With patient ownership and practical operating support, Liown Capital intends to help the brand grow while protecting the restraint, usefulness, and warmth that customers already recognize.
About Liown Capital
Liown Capital invests in and develops consumer brands with long-term potential. The company combines patient ownership with practical operating support to build useful products, resilient businesses, and lasting customer relationships.
Media and general inquiries may be directed to contact@liowncapital.com.